Home > Smartphones > Oh, Charlie, you should have been here for Christmas — Scobleizer

Oh, Charlie, you should have been here for Christmas — Scobleizer

December 30, 2011

Oh, Charlie, you should have been here for Christmas — Scobleizer.

Meh, I disagree with Scoble that it’s too late for Microsoft…they still have a few cards in their hands they can play even though there’s no real indication that they will do so.

There are still a lot of enterprise users of BB and I believe that MS can claw it’s way into double digit market share if it can show a better enterprise migration path to WP than to the iPhone or Android on this basis alone.

Personally I would buy Good and tailor their products for the WP platform (preferably exclusively).  Given that MS also controls the other end of the connection they should be able to create the best enterprise user experience available…not just from the end user perspective but also from the IT perspective.

Then I’d look at implementing an AirPlay like mirror protocol in a little $50 device you can hook to a business projector geared toward flawless wireless powerpoint presentations from your WP device.  Especially if it also works with the TV in the hotel room and I can pair my WP to a bluetooth keyboard and mouse.

Looks like sharepoint integration and office integration is already pretty decent so these are already advantages for the enterprise user.

I’d support enterprise app development with deeply discounted or free dev phones for MSDN premium (or whatever tier) subscriptions.

Scoble is right that with such a huge advantage in the consumer market that going head to head against Android and iOS is probably a lost cause without a truly game changing advantage.  One that WP7 doesn’t provide.  However, the enterprise market served by BB is a far softer target and would get enough WP devices into people’s hands to see that it’s not a bad platform at all.  And if you have FB, Netflix and the usual apps it’s also good enough for home use.

Frankly, even as an Apple fan, I’m sorely tempted to make a Nokia my next phone purchase.  I probably won’t because I’d likely lose my unlimited data plan if I did.

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Categories: Smartphones
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